Tag Archives: branding
I like bloggers who like to play with big ideas. The new-mediasphere is full of these folks, but one of the most provocative and entertaining in my book is the Advertising Age columnist Jonathan Salem Baskin, whose blog is memorably … Read more
Is there anything more tiresome than an old-media guy bemoaning the new-fangled ways of new media? A friend sent me a recent piece by Washington Post columnist Gene Weingarten in which he responded to an email query from a young … Read more
In my last post I summarized Christopher Johnson’s new book Microstyle: The Art of Writing Little and quarried out of his text some examples of company names, slogans, ad pitches, and quotes. The microstylistic question for each: does it work?