Tag Archives: branding

Blog of the Week: Dim Bulb

Photo of Jonathan Salem Baskin

I like bloggers who like to play with big ideas. The new-mediasphere is full of these folks, but one of the most provocative and entertaining in my book is the Advertising Age columnist Jonathan Salem Baskin, whose blog is memorably … Read more »

So What’s So Wrong with Branding?

Photo of Gene Weingarten

Is there anything more tiresome than an old-media guy bemoaning the new-fangled ways of new media?  A friend sent me a recent piece by Washington Post columnist Gene Weingarten in which he responded to an email query from a young … Read more »

The Microstyle IQ Test: The Cheat Sheet

Clairol ad: "Does she or doesn't she?"

In my last post I summarized Christopher Johnson’s new book Microstyle: The Art of Writing Little and quarried out of his text some examples of company names, slogans, ad pitches, and quotes. The microstylistic question for each: does it work?

What’s Your Microstyle IQ?

Photo of a grandmother.

I’ve been having a lot of fun lately working my way through the new book by Christopher Johnson, Microstyle: The Art of Writing Little.  In a recent post I quoted Johnson’s full definition of “microstyle,” but suffice to say, the … Read more »