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Tag Archives: Christopher Johnson

Let Us Now Hallow the F-Word

Photo of girl with T-shirt.

Some months back I subscribed to SiriusXM Satellite Radio for the first time, and one of the first stations I tuned to was Outlaw Country. I wasn’t paying much attention one afternoon during the NCAA basketball tournament when I heard … Read more »

The Microstyle IQ Test: The Cheat Sheet

Clairol ad: "Does she or doesn't she?"

In my last post I summarized Christopher Johnson’s new book Microstyle: The Art of Writing Little and quarried out of his text some examples of company names, slogans, ad pitches, and quotes. The microstylistic question for each: does it work?

What’s Your Microstyle IQ?

Photo of a grandmother.

I’ve been having a lot of fun lately working my way through the new book by Christopher Johnson, Microstyle: The Art of Writing Little.  In a recent post I quoted Johnson’s full definition of “microstyle,” but suffice to say, the … Read more »

Blog of the Week: The Name Inspector

Logo of The Name Inspector blog.

Christopher Johnson, a.k.a.The Name Inspector, is a Seattle-based “verbal branding consultant” – that is, one who gets paid to help companies come up with names for themselves and new products. He’s also been a blogger since 2007, an author (of … Read more »